jobs

Le strategie di marketing di Steve Jobs

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Via Digital Inspiration

Apple’s marketing strategy for a new product (like the iPad) works something like this:

Phase 1 – Steve Jobs will announce the product in an “invite-only” event weeks before the product is actually due for shipping.

Phase 2 – Apple will send review units to a very select group of people (let’s call them the Inner Circle). These reviewers get to test the product (secretly) for days and, on a pre-decided date, they can push their reviews online.

Phase 3 – Consumers can now buy the product. That’s the day when you see long queues of people camping outside the Apple retail stores.

We’re still in Phase II of the iPad launch – the first reviews are in and everyone seems to be pretty impressed with the Apple Tablet Slate.

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Ipd

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Via Giorgio Gianotto Magico e rivoluzionario Dopo l’iPod e l’iPad pare che Steve Jobs sia stato chiamato da Bersani per creare la nuova creatura: l’iPd (un colpo di genio di emmebi)

Jobs al lavoro sul tablet Apple

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Via WSJ

Just a few months after Steve Jobs had a liver transplant, the Apple Inc. chief executive is once again managing even the smallest details of his company’s products, this time focused on a new tablet device.

Since his return in late June, the 54-year-old has been pouring almost all of his attention into a new touch-screen gadget that Apple is developing, said people familiar with the situation.

Those working on the project are under intense scrutiny from Mr. Jobs, particularly with regard to the product’s advertising and marketing strategy, said one of these people. The people familiar with the matter declined to give details on the tablet or disclose when the device would come out.

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Steve Jobs paparazzato da un Iphone

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Paparazzato, ma pare in buone condizioni Via Maccity Veste l’inconfondibile tenuta jeans, dolcevita nero e scarpe da ginnastica attraversa il passaggio pedonale proprio di fronte al campus di Apple in Cupertino. La barba ne camuffa un pocola magrezza, se possibile ancora più accentuata rispetto alle ultime immagini pubbliche che risalgono alla presentazione dei MacBook unibody … Leggi tutto

Steve Jobs ritorna al lavoro

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Via Reuters: bentornato Apple Inc Chief Executive Steve Jobs was at the company’s headquarters on Monday, underscoring speculation the pancreatic cancer survivor may have returned to work. Jobs, who has been on medical leave since January, was seen by a Reuters reporter leaving the Apple campus in Cupertino, California dressed in his trademark black turtleneck … Leggi tutto