Jeff Jarvis commenta le strategie digitali di Murdoch
By building his paywall around Times Newspapers, he has said that he has no new ideas to build advertising. He has no new ideas to build deeper and more valuable relationships with readers and will send them away if they do not pay. Even he has no new ideas to find the efficiencies the internet can bring in content creation, marketing, and delivery.
According to his biographer Michael Wolff, Murdoch has not used the internet, let alone Google (he only recently discovered email) and so he cannot possibly understand the dynamics, demands and opportunities of our post-industrial, now-digital media economy. I use the internet and teach it and write about it and I still can’t grasp the complete implication of the change. I don’t think even Google can.
