Here at Google we’re really excited about the promise of tablet computers, which will be great for browsing the web and using apps. We’ve been working hard to optimize our services for the new format – larger touchscreens, increased portability, rich sensors – and we’d like to share some information about our progress so far.
While surfing the web on your iPad, we expect many of you will want to check your Gmail. If you go to gmail.com in your browser, you’ll see something different than what you’re used to on the desktop. We’re releasing an experimental user interface for the iPad built on the Gmail for mobile HTML5 web app that we launched last year for the iPhone and Android devices. Those devices have large screens compared to other phones, and tablets like the iPad give us even more room to innovate. To take advantage of the iPad’s large display, we’ve created a two-pane view with your list of conversations on the left and messages to the right.
ipad
I giornalisti vogliono una figura paterna che li rassicuri che i lettori pagheranno
Cory Doctorow non comprerà un Ipad
I think that the press has been all over the iPad because Apple puts on a good show, and because everyone in journalism-land is looking for a daddy figure who’ll promise them that their audience will go back to paying for their stuff. The reason people have stopped paying for a lot of “content” isn’t just that they can get it for free, though: it’s that they can get lots of competing stuff for free, too. The open platform has allowed for an explosion of new material, some of it rough-hewn, some of it slick as the pros, most of it targetted more narrowly than the old media ever managed. Rupert Murdoch can rattle his saber all he likes about taking his content out of Google, but I say do it, Rupert. We’ll miss your fraction of a fraction of a fraction of a percent of the Web so little that we’ll hardly notice it, and we’ll have no trouble finding material to fill the void.
Just like the gadget press is full of devices that gadget bloggers need (and that no one else cares about), the mainstream press is full of stories that affirm the internal media consensus. Yesterday’s empires do something sacred and vital and most of all grown up, and that other adults will eventually come along to move us all away from the kids’ playground that is the wild web, with its amateur content and lack of proprietary channels where exclusive deals can be made. We’ll move back into the walled gardens that best return shareholder value to the investors who haven’t updated their portfolios since before eTrade came online.
But the real economics of iPad publishing tell a different story: even a stellar iPad sales performance isn’t going to do much to staunch the bleeding from traditional publishing. Wishful thinking and a nostalgia for the good old days of lockdown won’t bring customers back through the door.
Le strategie di marketing di Steve Jobs
Via Digital Inspiration
Apple’s marketing strategy for a new product (like the iPad) works something like this:
Phase 1 – Steve Jobs will announce the product in an “invite-only” event weeks before the product is actually due for shipping.
Phase 2 – Apple will send review units to a very select group of people (let’s call them the Inner Circle). These reviewers get to test the product (secretly) for days and, on a pre-decided date, they can push their reviews online.
Phase 3 – Consumers can now buy the product. That’s the day when you see long queues of people camping outside the Apple retail stores.
We’re still in Phase II of the iPad launch – the first reviews are in and everyone seems to be pretty impressed with the Apple Tablet Slate.
I supereroi per Ipad
L’applicazione per Ipad della Marvel
L’Ipad visto dai video in rete
L’Ipad da David Letterman
In attesa di mettere le mani sull’Ipad
Domani sabato 3 aprile è il giorno dell’uscita nei negozi americani dell’Ipad. Qualche contributo sul tema
I consigli di Apple per realizzare siti compatibili con Ipad
La recensione di David Pogue dell’Ipad non per nerd
The Apple iPad is basically a gigantic iPod Touch. The simple act of making the multitouch screen bigger changes the whole experience. Maps become real maps, like the paper ones. Scrabble shows the whole board, without your having to zoom in and out. You see your e-mail inbox and the open message simultaneously. Driving simulators fill more of your field of view, closer to a windshield than a keyhole.
Perchè Ipad non salverà le riviste
Via TBI Research
Magazine industry advertising revenue declined an average of 12% the past 2 years (18% in 2009) so most magazines need to reverse revenue declines while managing costs or face the real prospect of going out of business if the bleeding continues.
Some believe the iPad will enable magazines to reverse course in the near-term, but we believe these expectations are way off the mark. In particular:
- It’s going to be years for mobile ad revenue to become material.
- As a result, in the near-term magazines will need to look to subscription revenue to drive incremental profits.
- But, even if iPad sales wildly exceed expectations and users rush to purchase lots of magazine subscriptions (we don’t think they will), this will not be enough to drive meaningful revenue at most magazines.
EVEN IF IPADS FLY OFF THE SHELVES MAGAZINES WILL STILL ONLY REALIZE A SMALL PERCENT OF THEIR OVERALL PRINT REVENUE
Eccitazioni da appstore per Ipad
Pare che in rete siano molto eccitati dalle prime videade dell’appstore per Ipad messe in rete da Appdevice
Un Ipad da scuola
Via TUAW We were talking about this the other day in the virtual “back room” at TUAW — when would the first university announce that they were going to give every one of their students an iPad? It didn’t take too long. Seton Hill University in Greensburg, Pennsylvania has announced that starting in Fall, 2010, … Leggi tutto
Secondo Morgan Stanley Apple venderà 6 milioni di Ipad
Via AllThingsDigital Apple’s iPad hasn’t yet arrived at market, but the device’s suppliers are already raising their build rates in expectation of strong sales, thanks to encouraging pre-order rates. This according to Morgan Stanley (MS) analyst Katy Huberty, who says Apple’s manufacturing partners now expect to ship 2.5 million iPads between March and May, considerably … Leggi tutto
Il giornale fai da te: Instantpaper su Ipad
Dal blog di Instanstpaper Im probably supposed to keep this secret and build everyone’s anticipation to hype this up. Oh well. Maybe I’ll do that for the Instapaper edition for Apple’s next revolutionary computing platform. First: Instapaper is definitely coming to iPad. Second: Instapaper is coming to iPad very soon. Possibly even on day one … Leggi tutto
Samsung lavora all’anti Ipad
Via Business Week Samsung Electronics Co., the world’s second-largest mobile-phone maker, plans to offer a tablet computer to ride the wave of demand it expects for Apple Inc.’s iPad. “We will respond,” J.K. Shin, president of Samsung’s mobile-communication division, said in an interview last night in Barcelona, Spain. Apple’s tablet computer “will create a new … Leggi tutto