apple

Le speranze del NYT per l’Ipad

di

Via GDGT Martin Nisenholtz del NYT Why did we come out three weeks ago to develop an app for the iPad?” Wait, three weeks? Scott said peeps had 2 weeks. Anyway! We’re incredibly psyched to pioneer the next generation of digital journalism It captures the essence of a newspaper, but it’s so much more

Apple tablet: le media company cercano i ricavi, ma ora dovranno cedere gli utenti ad Itunes

di

Il NYT analizza il nuovo canale distributivo per i media

With the widely anticipated introduction of a tablet computer at an event here on Wednesday morning, Apple may be giving the media industry a kind of time machine — a chance to undo mistakes of the past. Almost all media companies have run aground in the Internet Age as they gave away their print and video content on the Web and watched paying customers drift away as a result.

People who have seen the tablet say Apple will market it not just as a way to read news, books and other material, but also a way for companies to charge for all that content. By marrying its famously slick software and slender designs with the iTunes payment system, Apple could help create a way for media companies to alter the economics and consumer attitudes of the digital era.

Leggi tutto