The European Broadcasting Union presented its proposals for modernization of copyright clearance for audiovisual media. Public service media stressed the need for strong rights and easy access. Only the modernization of the current copyright clearance system for audiovisual media can ensure that audiences can legally access media content on a range of new digital platforms. The opportunities provided by digital platforms, and most importantly the Internet, to offer live streaming and on-demand services cannot be fully utilized by broadcasters unless there is a change in the rules for copyright clearance. The regulatory environment today is not suited to the dynamic developing media environment.
Parole Fatti Pensieri