The result is Media Cloud, a system that tracks hundreds of newspapers and thousands of Web sites and blogs, and archives the information in a searchable form. The database, at mediacloud.org, will eventually enable researchers to search for key people, places and events — from Michael Jackson to the Iranian elections — and find out precisely when, where and how frequently they are covered, said Mr. Zuckerman, whose official title is senior researcher, though he acknowledges that a more accurate label would be computer geek and international development specialist. (At the moment only a small sample of Media Cloud’s tools are on the public Web site.)
The findings, which can be graphed or mapped, can demonstrate the evolution of a report and variations in coverage. Users get to “do the fun part, which is analyzing the data,” Mr. Zuckerman said, “while we do the hard part of this, which is collecting it.” Eventually users will be able to compare the top 10 news events covered by Fox News, The Atlanta Journal-Constitution and the BBC, for example, or chart the terms that appear most frequently in The New York Times, compared with leading blogs, or create a world map showing which countries receive the most media attention, or follow the path of a particular report to see if it dominates the news or dies out.
Parole Fatti Pensieri