Only one in six iPhone owners surveyed by mobile ad network AdMob said that they “intend to purchase” an Apple iPad tablet computer. Among Android phone owners, the ratio dropped to one in seventeen.
The results, from an opt-in survey of 960 respondents that AdMob ran in January, strongly suggest that the iPad lacks the iPhone’s gotta-have-it hotness.
If you factor in the inevitability that not everyone who intends to buy an iPad will actually make the purchase, the numbers don’t look good for the device that Apple chief Steve Jobs is said to have called “the most important thing I’ve ever done.”
Parole Fatti Pensieri