In a surprising revelation, half the iPhone developers said they were authoring what Munster calls “Enterprise apps.” Specifically, the analyst said 15% of the apps will tap into the iPhone’s location-based services, 10% will be entertainment oriented, 10% will specifically be video games, and another 15% will be other Enterprise-level apps.
“We see this as a positive indicator of the potential for Enterprise adoption of the iPhone,” he said. “We found the average cost of iPhone apps on the App Store to be $2.29, with 71% being free.”
This startling stat may alone explain why Apple has started to encourage developers to consider charging for some of their apps in the future. The company will receive 30% of the revenue from all applications sold over the App Store to help offset the costs of marketing and operating the download service, but won’t receive any reimbursement for operational costs associated with serving up free software.