I motivi per cui la settimana scorsa ho chiuso il mio account in Facebook sono ben riassunti da questo post di Doc Searls: Facebook ha cominciato a vendere la sua community alla pubblicità. Il post è tutto da leggere, e contiene parecchi link interessanti. Quote of note:
“Planet Advertising desperately wants to believe we will all trust all our “friends” who start spamming us with Ads, but they misunderstand the entire dynamic of trusted networks. We trust friends precisely because they don’t do this sort of thing. Once they start, we stop trusting them – its dynamic, not static – you have to keep on co-operating with me to keep my trust, its not a given.”